LOGO

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols / icons) or are composed of the name of the organization.

Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo (ideogram) is the image embodying an organization, because logos are meant to represent companies brands or corporate identities and foster their immediate customer recognition, it is counter productive to frequently redesign logos.

Today there are many corporations, products, brands, services, agencies and other entities using an ideogram (sign, icon) or an emblem (symbol) or a combination of sign and emblem as a logo.

An ideogram is used as a logo, even with the name. The usage of both images (ideograms) and the company name (logo type) is to emphasize the name instead of the supporting graphic portion and making it unique, by it non-formulaic construction via the desiginal use of its letters, colors and any additional graphic elements.